Chat GPT & SEO – a perfect combination or a potential disaster?

Chat GPT SEO

Since its launch on November 30, 2022, Chat GPT has prompted marketers and SEO specialists to reconsider their SEO strategies. So, what does this AI content generator mean for SEO and the wider digital marketing community in the era of AI? Here’s an early analysis and our perspective.

The emergence of the Artificial Intelligence (AI) chatbot, capable of answering questions and generating impressive content, highlights the evolving role of content in digital marketing.

As an SEO Agency, we’ve had the opportunity to test Chat GPT’s AI in recent weeks.This article offers a comprehensive examination of the advantages, disadvantages, and potential challenges associated with the ongoing evolution of AI text generators.

Was This Article Written by Chat GPT?

The content you’re reading is not generated by Chat GPT; it’s written by our Safari content team. While Chat GPT could answer the questions below, we’ve included an image from Chat GPT as an example for the question “What Is Chat GPT?”.

What Is ChatGPT?

ChatGPT is an AI text generator developed by OpenAI, launched on November 30, 2022. It can generate informative content across various subjects, resembling human-written text. Chat GPT is based on OpenAI’s GPT-3.5 language model, an improvement over GPT-3 launched in 2020.
Chat GPT utilizes machine learning algorithms to analyze a large dataset. Once interpreted, it generates coherent text based on input commands. Common inputs include questions, creating lists, writing sentences or poems, and composing letters.
While Chat GPT excels at basic chatbot functions and answering questions based on known information, it may struggle with subjective topics.

When did Chat GPT Launch?

Following a relatively low-key launch, Chat GPT gained attention from the marketing and SEO community, as well as the mainstream media. Elon Musk, one of the founders of OpenAI, expressed admiration for ChatGPT’s capabilities.

What Is the Primary Function of Chat GPT?

Chat GPT’s primary function is to generate logical and coherent text that appears human-written. Its technology represents a significant advancement in AI text generation and aids in various writing tasks such as translation, summaries, chatbots, and research.

What sets Chat GPT apart from other AI text generators?

Chat GPT stands out for the exceptional quality of text it produces. While AI text generators are not new to the marketing and SEO community, Chat GPT brings AI writing technology to the mainstream and improves upon existing AI content generators.

Will Chat GPT Impact Google & SEO?

While Chat GPT has the potential to attract users seeking answers, Google serves a broader purpose beyond providing answers. Chat GPT and Google cater to different functionalities and use cases. Chat GPT may capture a portion of Google’s knowledge-seeking market, but Google’s significance extends beyond simple answers.
In reality, university students and marketers are likely to be the primary users of Chat GPT for research purposes. However, universities are likely to adopt GPT detection technology to prevent misuse. As for marketers, please refer to the next question.

Can Google Detect AI/ChatGPT Written Content?

Yes, Google can detect content generated by AI, including Chat GPT. While AI content is not explicitly penalized, Google aims to ensure that AI-generated content does not dominate search results.

Should You Use ChatGPT for SEO Content?

No, it is not advisable to use ChatGPT for website or blog copy. AI-generated content poses challenges for indexing and ranking. While Google does not impose manual penalties, using AI content could mark a website as a previous publisher of AI, making it harder to rank future human-written content.

What occurs when attempting to rank content written by AI?

Typically, one of two scenarios occurs: either the content does not index, or if it does, it becomes volatile and frequently drops in and out of the index.

Will Google Ever Rank AI Content?

The future of AI content and SEO remains uncertain. Presently, AI-generated SEO content is classified as spam by Google. Google’s guidelines equate machine-generated content, including AI content, to content created through old-fashioned article spinning or word manipulation.

Should you include ChatGPT in your SEO toolkit for 2023?

Yes, Chat GPT can be a valuable research tool for content writers, aiding in information gathering and topical knowledge. However, it should not be used to generate content for SEO. Creating AI-written content at scale can harm your SEO efforts. It’s recommended to crosscheck any content received from SEO or content marketing agencies with online GPT tool detectors to ensure human-written content.