As a digital marketing agency, it’s essential to offer comprehensive SEO services to your clients. However, building an in-house SEO team can be costly and time-consuming. That’s where white-label SEO services come in.
White-label SEO services allow you to offer SEO services to your clients without having to build your own SEO team. You partner with an established SEO agency that provides SEO services, and you resell those services to your clients under your brand name.
Before choosing a white-label SEO service, you must first assess your agency’s needs and goals. Here are some factors to consider:
1. Your Agency’s SEO Expertise
Before partnering with a white-label SEO service, you must assess your agency’s SEO expertise. If your agency already has an SEO team, you may need to outsource only certain aspects of SEO. Alternatively, if you don’t have any SEO experts on your team, you may need a white-label SEO service that can handle all aspects of SEO.
2. The Range of Services Offered
Different white-label SEO services offer varying SEO services. Some agencies specialize in on-page optimization, while others focus on off-page optimization. Other white-label SEO services provide comprehensive SEO services that include both on-page and off-page optimization, content creation, keyword research, and more.
3. Your Clients’ Needs
You must also consider your clients’ SEO needs when choosing a white-label SEO service. If your clients need a broad range of SEO services, you may need a white-label SEO service that offers comprehensive services. On the other hand, if your clients’ SEO needs are more specific, you may only need to outsource certain aspects of SEO.
4. Reporting and Communication
Reporting and communication are critical factors to consider when choosing a white-label SEO service. You need to partner with an agency that provides regular updates and communicates effectively with you and your clients. It’s also essential that you have access to your clients’ SEO reports so that you can share progress with them.